seniors.gov.au - SnapShots Today

SnapShots Today

Who is Heli-boarding?!

This advertisement has been aired on Australian television during 2004, you may remember it. The ad begins with the daring person jumping out of a helicopter, high above some snowy mountains.

snowboarding sitting in helicopter looking out

We all watch as the jumper lands and boards down the steep mountain.

snowboarder in air after taking off from a jump

snowboarder travelling through the air after taking off from a jump

Finally, the person stops to have a hot drink of MILO.

mature snowboarder holding a drink of Milo

Older snowboarder with a younger crew heading back up the mountain.

At this point, many viewers would assume the jumper to be a young person, but he takes off his helmet and shows that he is an older man. This advertisement challenges stereotypes and, in a creative way, represents active ageing as a positive and exciting time.

These wonderful images have kindly been given to seniors.gov.au by Nestle Australia Ltd.