Older People Speak Out (OPSO) People’s Choice Media Awards - 2005

Older people in general just do their bit and get on with life. However, negative media reports can encourage negative feelings about ageing and older people in the community.

OPSO People’s Choice Media Awards are a new media awards program, aimed at breaking this cycle, and encouraging the media to portray older people as they really are - active and contributing.

The OPSO People’s Choice Media Awards call on all Australians, young and old, to become media watch-dogs and nominate examples of positive media coverage of older people.

People’s Choice Media Awards Winners

People’s Choice Awards – Advertising: Trout Creative Thinking – Belinda Schiavello, Melissa Healy, Gavin Pitcher, Carlos Alcaide; Client: Reece – Simon Duggan (retail marketing manager), ‘The playroom’

People’s Choice Awards – Television: NBN 3 Newcastle, Todd Nardi (reporter), ‘Laraine Dunn receives a National Fitness Industry Lifetime Achievement Award’

People’s Choice Awards – Photography: Joe Armao, ‘Zoe Hogg and a rescued penguin’

People’s Choice Awards – Print: Sarah Saunders, ‘Suddenly visible’, published in 50 Something

The OPSO Choice Media Awards are run by Older People Speak Out, a voluntary non-profit organisation which provides lobbying services on behalf of older people, and are supported by the Australian Government Department of Health and Ageing, through the Office for an Ageing Australia.

Visit the Older People Speak Out (OPSO) website for more information about the 2006 People’s Choice Media Awards.